Challenge: I was hired by a MRI practice in northeast Georgia to help manage the physicians who referred patients to the practice. The practice consisted of three locations each with their own marketing rep and with their front desk person. All six employees were maintaining separate lists of physicians who referred patients to the practice. The practice asked me to develop a system that would consolidate the data into one location and allow the marketing reps to better judge how well their marketing efforts were resulting in patient referrals.

Solution: A central database was developed for the practice where the data from all users would be stored. The database then produced specialized reports for each of the specific users based on their needs. The database has allowed the practice to more efficiently track referrals as well as manage the marketing efforts towards referring physicians. The practice's marketing director can also see on a daily basis exactly what the individual reps are doing during the day and how much they are spending on their marketing efforts. This has enabled the practice to more effectively focus their marketing dollars for maximum benefit.

Challenge: A radiology practice in central Georgia with no central office and no administrative support needed an effective way to administer their practice without going to the expense for hiring and administrator and renting office space.

Solution: The practice hired me as their practice administrator and CPA. Using an on line accounting system with sufficient internal controls, the managing partner of the practice and I developed a remote system for paying bills, dealing with employees and payroll and interfacing with the practice's billing company. The practice has strived to have a nearly paperless system which has for the most part, been accomplished.

Challenge: An anesthesiology practice in Atlanta, although operating very successfully was suffering from a lack of interest in the financial performance of the practice, by the owner physicians.

Solution: I devised a graphic two page executive summary that contained a remarkable amount of information about the practice but could be understood and digested by the physicians in as little as five or ten minutes. These reports were accompanied by more detailed information if the physicians wished to dig deeper. See my sample reports for an example of how I can help make your practice more understandable.